Users will soon have a new feature that permits them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the platform disclosed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This development comes amid a rise in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the quickest rising content creators on a competing service only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, from digital art to science explainers, and we aim to offer the community the power to adjust the amount of that, depending on their own likes,” said a platform representative.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its service labeled as AI-generated. In total, more than 100 million videos are uploaded to the service daily, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the amount of AI content they see by using the “manage topic” feature in the platform and choosing the AI content topic. Other topics that can already be adjusted under the filter include news, fashion, cosmetics, and choreography.
AI Disclosure Rules
Its policies oblige users to tag convincing artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is intended to help prevent users from trying to evade the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2m educational fund for experts and organizations to create learning resources about ethical AI use. This project will benefit educational bodies specializing in educating computer science.
Platform Protection
TikTok has justified its moderation strategy, following discussion over proposals to cut jobs for hundreds of safety staff in the UK. It is set to reduce hundreds of positions in its content moderation team in London, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content prior to it is viewed by staff. The company reported a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”